Crafting a New Brand System for a Modern Financial Firm
Client
MERU Company
Industry
Financial Consulting
Services Provided
Brand Research & Strategy, Visual identity, Art Direction, Website Design and Development
Time Frame
6 Weeks
🎯 Challenge
MERU Company, a financial consulting firm in Slovakia, needed a brand that clearly reflected their expertise, trustworthiness, and long-term approach to financial planning. Their challenge wasn’t just visual — it was strategic. They needed to communicate complex financial services in an approachable, structured way, while establishing a market position built on stability, clarity, and professional guidance. The goal was to define who they are, how they speak, and how they visually present themselves across all touchpoints.
âś… Solution
I began with a research and strategy phase to understand MERU’s values, audience, and position in the financial market. This led to a clear brand foundation that defined their purpose, personality, and communication style.
From there, I created a cohesive visual identity system centered around a logo inspired by Meru Peak — symbolizing resilience, progress, and leadership through a refined mountain-shaped “M”. The identity extended into colors, typography, iconography, and patterns, ensuring consistency across all brand materials.
Finally, I designed MERU’s website with a focus on clarity and trust. The structure simplifies complex financial topics, and the clean UI reinforces professionalism, transparency, and confidence. Together, the new identity and website present MERU as a credible and modern financial partner.
Neutral Black
#1E1E1E
30 30 30
72 66 65 75
Golden Orange
#E9A960
233 169 96
07 36 71 00
Off White
#F9F9F9
249 249 249
02 01 01 00
Let's make something great together!
If you enjoyed this project and want to collaborate on your next design venture, don’t hesitate to reach out! I’m always excited to work with new clients and bring their visions to life. Whether you have a question or just want to say hello, I’m just a message away.